the grass is greener on the internet


Pimp my product placement
March 20, 2010, 1:05 pm
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If I had a dollar for every time I’ve heard someone rave about Lady Gaga’s new music video this week…

Well, Lady Gaga is no stranger to product placement, and it certainly makes sense to have a phone featured in a song called ‘Telephone’, but the close-up around 2:06 really gives a whole new meaning to ‘product placement’. I wonder how much Virgin Mobile paid for THAT location.

Gratuitous is just about the only word for it…

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The sell-out
July 18, 2009, 3:50 pm
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For years hardcore Black Eyed Peas fans have been repeating that litany of the musical world; “I liked their earlier stuff better”

But the latest track ‘I’ve got a feeling’ hasn’t just caved to the electro phenomenon, it’s also clearly sold some advertising space.

I count five products, how about you?

Reminds me of a conversation with Age about American Apparel…similarly, BEP started out with niche appeal to a few of the ‘cool kids’, and rode the wave when their style became mainstream. Now that their style is no longer dominant, should they retain their roots or face tough competition in trying to trend-hop?



Product placement with sta’in power
September 10, 2008, 11:58 pm
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When it comes to product placement, a controversial but original idea would have to be stained glass windows.

Notcot speculates that the design of the stained glass windows in the Notre Dame in Reims features the distinctive Veuve Clicquot. Interesting placement to catch the wandering eyes of churchgoers.

I think this is even better, though…

This is a stained glass window in St Martin’s church, Bratislava. Clearly visible in the two middle windows are the name and insignia of a key benefactor. (Sipox is, I believe, a bank. Perhaps it’s as secure as a church? Hmm…)

Something for the growing community churches to think about, maybe? 😛

Apologies for the lame, lame title.

PS – like cars? Like your Veuve? Mmmm luxurious branding