the grass is greener on the internet

Supermodelme Mark #2
February 16, 2010, 11:12 pm
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…so I hear that Supermodelme is back after making it pretty big in Singapore! No details yet on whether any of my previous comments have been taken up but you can be sure I’ll be following.

Check out the official page for more info!


Supermodelme: the wrap
August 21, 2009, 11:16 pm
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I reported on SuperModelMe, the innovative social media venture, back before it started – so with less than 24 hours left of voting it’s time to see how it’s been going.

"OMG how did we do? How do I vote?"

"OMG how did we do? How do I vote?"

I have to say that the stats are a little interesting…

463 views to the final competitive episode 5 days after upload (777 views on the episode before at time of posting)

1227 votes on the online poll

1992 Facebook fans

759 Twitter followers

I count 14 different Tweeters commenting on the contest in the last day (not including spam)

21 votes cast through Twitter (and some just don’t understand you can’t vote more than once)

Of course, the important stats, which I’d love to have access to, are the number of clicks on the merchandise advertised and subsequent purchases…but no word on the success rate for Hyperspot.

Overall, is it a success?

Definite publicity tick for the host Charmain Harn, all of the photographers and stylists, as well as part-time club part-time restaurant Mimolette.

The show has also been credited by a couple of press sources as helping to boost demand for Asian models in the fashion world.

Still I admit to some disappointment over the last episode’s viewing stats – less than 500 views for a video involving a nude shoot? Are you kidding me?

Perhaps it has something to do with the steadily grainier video quality throughout the season.

Or maybe just that nobody does a reality show quite like the Americans. After watching an episode of the Amazing Race I realised how much more willing they are to just get up and do crazy (or dumb) stuff for the amusement of others. In this case, things which were meant to shock (ie. house rules of no mobile phones) somehow didn’t feel so important, and diaries (both blogs and video) sometimes came across as scripted.

I surf a few popular Singaporean blogs which regularly advertise to what I’d imagine to be the target market and I didn’t see anything, which I’m curious about.

Overall, it seems to have done well but there’s room for improvement if a second season is produced. Hey, I enjoyed it! But I’m not tell you who I’m voting for 😉

SuperModelMe: Beware of the Beta!
June 16, 2009, 10:55 pm
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So as reported earlier, this crazy new concept debuted today. The verdict so far…

  1. Login problems; uh oh! Had to sign up a second time to get access, I think anyone who registered before a certain time couldn’t get in. Big turnoff. Also couldn’t seem to load the first episode on the home page – either that or it wasn’t there. Okay, you’re in Beta, but so is Gmail…if you’re launched you should be fully functional.
  2. Having said that, content so far is decent.
    Singaporean productions and reality TV are not my usual viewing, but this was slick and sure to appeal to the target. Was expecting more introduction of the contestants given the personality-based marketing, but the website profiles have done a pretty good job.
    Finished the episode wanting to see the next one – it’s not Gossip Girl dying-for-the-next-one but they do leave you in suspense.
    There’s also a slew of other videos which should keep even facebook stalker types occupied for a while.
  3. On to the big kicker; is the Hyperspot technology as good as they say it is?
    This is pretty nifty stuff. You click and one second later the person or item appears in the right pane as an icon you can click on later.
    The problem is, fashion footage usually involves a lot of movement; zooming, panning, and of course models strutting their stuff. I’m not sure if the camera crew were briefed on the technology, because trying to click on a 2 second shot of Louboutins on a moving pair of feet required more mouse technique than a duck shooter game.
    The clicking works well for people, but more gratuitous product shot would be required to really make use of the technology.

Overall: iron out some smaller problems and there’s real potential.

And is it a success so far?

The Facebook group has hit 1500, the views on the first episode as at the time of posting are about 80. Not huge numbers, but keeping in mind that it’s the first few hours of release and this genre tends to pick up viewers closer to the finish it’s not a bad start.

Agree with me? Disagree with me? Check it out and let me know!

Super Models or Social Media
June 8, 2009, 7:18 pm
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…or both?


Look carefully, boys. These girls don’t just want to be the next supermodels, they’re also your next ‘social media experts’.

When I received an invite to the launch party for SUPERMODELME I was about to dismiss it as another Singaporean fashion event I couldn’t go to, but it turns out this is no ordinary reality TV show.

Sure, it’s another cliche concept; put 10 hot girls together in a house with the shared dream of being a supermodel and watch the inevitable catfights and gratuitous fashion shoots. But here’s what’s different…

For one thing, it’s not on TV. The show will air online twice a week (starting June 16), with a constant interactive platform for viewers to talk to contestants and each other. Each of the models already has a Youtube video and a Twitter account, with rumours that the girls will be compared on how many followers they can attract. I think my vote goes with @fiona_smm – she seems to be ruling Twitter tactics so far.

++ no fights with broadcasting producers or competing for prime spots

++ the best models need to be good at interacting with people and doing promotions

** just waiting for them to figure out twitpic and photoblogging…

The much-hyped development is the use of ‘Hyperspot’, which will allow viewers to click on the videos to find out everything from who did the models’ hair to the price of their shoes.

+- another nail in the coffin for TV advertising?

++ extra value for advertisers in finding out the products with the most clicks as well as resulting sales (it’s like having pay per view AND pay per click!)

Of course, another bonus is that an online show is accessible to everyone, and with contestants coming from across the world it looks like they’re hoping to pick up a global audience. The winner is touted to become Asia’s ‘next hottest face’ and with Singapore being a popular testing ground for models it wouldn’t be surprising to see them go beyond that.

It also goes without saying that they’re on Facebook and Twitter.

Combine this withVIP access levels on their website and exclusive parties (which will most likely be covered online shortly after) and you have a very luxe, slick social media model.

Then again, this isn’t the first super-concept by Refinery Media‘s Karen Seah…another of her brainchilds (brainchildren??) supperclub ‘Trybe’ at Mimolette uses Facebook groups to determine their guestlist. The catch? It’s secret, and you can only get an invite once you have friended their doorbitch account.

++ why refuse people at the door when you can check out their fb profile first?

SUPERMODELME might just fill the hole in my procrastination left by the Gossip Girl break.

— hello failing exams…