the grass is greener on the internet

Random non-revision thoughts…
November 12, 2008, 11:07 pm
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Yes, I should be revising or sleeping, but I’m curious about a couple of things…

  1. How does Twitter make money? DOES it make money?
  2. Can you sue for online impersonation, say, the kevinrudd account on Twitter (not kevinruddpm)
  3. I saw an ad just before about an interactive feature which is meant to be on the MLC website. Something about joining their panel of experts for discussing…stuff. Um. Want to know more about this one!

A lot of people are talking about politicians on Twitter and whether they should be using it to just broadcast or actually interact and address issues that come up. Now one of my favourite clubs has jumped on the bandwagon and I’m wondering where they should draw the line…

I think there are a few possible levels of involvement on Twitter, from lowest to highest:

  • Broadcast – you just write your own updates
  • Listen – you write your own updates and follow others passively
  • Respond – you write updates and also reply to @ twitters
  • Interact – you write, respond and create @ responses to others’ tweets
  • Engage – you write to provoke responses and actively interact, creating…conversation.

As a politician you don’t really have time to engage. In fact, if you’re engaging all the time then I’d start wondering if you’re really doing anything with my taxes at all.

Most people are saying that politicians can acceptably draw the line at Responding.

However, the club that’s just joined Twitter currently looks like it’s just stopping at Broadcasting.

Is that okay? Can they just stop at giving us information? How far can they go towards engaging?

[Edit: Just found the Darth Vader Twitter – hilarious enough to get away with Broadcast any day.]


Twitter impersonations in 140 words or less
October 19, 2008, 12:14 pm
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Name katherineliew
Location Australia
Web http://katherinel…
Bio Like Ogilvy, believes in long copy.

@David_Ogilvy When you added me, I was confused. Aren’t you dead? (Sorry.) Twitter profile info is limited, so if I hadn’t known it couldn’t be you I might have believed it was. But now I see…you’re part of an elaborate ring of Twitter accounts mostly made up of characters from ‘Mad Men’, the AMC TV show. Fan-based or sneaky advertising strategy, I wonder? Well if you’re run by AMC, then the litigation and account closure of some main characters was a clever touch. Makes you realize how easy it is to impersonate on Twitter. Whether this is good advertising, good UGC or potential brand hijacking, I can now say Ogilvy is following me…

about time to watch TV from AMC