Filed under: 1 | Tags: branding, Coles, Design, Hulsbosch, marketing, rebranding, Woolworths
According to the Weekend Australian, Woolies has been recording excellent revenues these last couple of months, due in part to the $1 billion which has been spent on new store layouts over the last 6 months.
So when I had my first opportunity to visit the new Woolies store that opened up here a month ago, I decided to have a little game of ‘spot the difference’ to see what the big deal was.
These are just my impressions – if you’ve spotted something extra, give me a yell.
So what’s new?
- ‘Fresher’ – less clutter
- Strategic presentation
- Products placed by thought process