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Copycat Coles
October 18, 2009, 5:49 pm
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It’s becoming a game of ‘spot the difference’.

There’s some mentality that the moment your main competitor does something, you’ve got to do what they did.

When that something is ‘make lots of money and use it to completely change the layout of their stores’, it’s a bit more difficult.

One, it’s expensive. Two, they’re going to have a massive headstart on you.

So sometime when Woolworths was having their consultation with Hans Hulsbosch and started rolling out their new corporate identity, Coles was having a chat (with McKinsey, if the rumours are true) about its own identity crisis.

Lo and behold, a new store layout!

This humble observer would like to present to you what’s new, what looks suspiciously similar and where Coles might be breaking from the mould.

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