the grass is greener on the internet

Your next social media intern
November 26, 2010, 1:32 pm
Filed under: Uncategorized

So I feel incredibly lucky right now…because Standard Chartered has selected me to be the World’s Coolest Intern!

It’s an honour I wasn’t really expecting to receive, because the calibre of other candidates in the Top Ten was so high!

If you’re a smart company looking to get into social media…you’ll snap up one of these kids right now.

Just by the fact that all of these people have gotten to the Top Ten, you know that:

  1. They love social media
  2. They’re willing to go the extra mile
  3. They can execute a social media campaign and do it well

Need further convincing?

Here they are…

First runner-up…Farah!

You’ve already seen my post on Farah – the more I talk to her, the more I’m impressed by the class with which she handles communications. Some would put it down to that Masters in Comms, but she has a professional attitude that can’t be taught.

Why you should hire her: She’s shown from day one that she’s a strong communicator. She’s fun but also dedicated to her work, with flawless execution.

Since the competition she’s already landed herself a couple of gigs to propel herself to social media expert status, including Penn Olson and ITChannel.

Campaign highlight: It’s tough to pick from such a consistent campaign, but her solid following on Facebook (800+) deserves a mention. She also managed to churn out a tweet an hour for the banner ad!

Second runner-up…Sarah!

Sarah was a competition favourite from the moment she entered, with some very impressive stats and of course status as co-founder of Penn Olson.

Why you should hire her: Well, how many other students do you know that have started an incredibly successful tech + business news site and now advise companies?

Campaign highlight: Flattening everyone else to the ground with a reference from a Mashable editor…who is just one of the people in her 1.6mill Twitter reach!

And in a different order to usual (see if you can figure out what order I used)


Jen’s bubbly personality bowls you over even when you’re viewing it over the internet. And it’s not just her – all of her supporters were tripping over each other to show more enthusiasm.

Why you should hire her: she’s fun, enthusiastic, creative and comes with a load of experience and a loyal following.

Campaign highlight: To demonstrate her creativity and addiction to social media, Jen took a series of photos showing what it would look like if we used social media actions in real life. Double points for daring.


She was one of the few to create a blog exclusively to enter the competition – not that it would have been very difficult for her, if you look at the slew of other websites she owns.

Why you should hire her: Ask yourself how many female engineers you know. With first class honours. And…who are strong enough communicators that they can work in marketing. Yep, that should give you an idea of how rare she is. She’s got a great eye for web dev, though you’ll have to whisk her away from being the ‘resident nerd’ for Peek.

Campaign highlight: When SCB asked us to whip up a top 10 video within 3 days, she rose to the challenge beautifully. Colour me very impressed.


Duane was also hotly-tipped, with an entire microsite devoted to his campaign. He was always pushing the bar, with a campaign team, plenty of ideas and even a hunt for a secret page!

Why you should hire him: activating other people to go all-out to support you shows a personal quality that not many people have. Add that to the ideas this guy has and you have a fairly potent combination.

[But you might have to fight Qais Consulting for him right now ;)]

Campaign highlight: I hear that one supporter was so enthusiastic in promoting him that they were nearly banned from Facebook… It’s one thing to be able to promote yourself, but to be able to activate other people to promote you and have strangers across the world photographing themselves with your name is an incredible skill!


So her real name’s Stephanie, but she’ll somehow always be Stooffi in my head – from the moment I saw her campaign I knew she’s make Top Ten. Stooffi brought all of the applicants together, both online and offline!

Why you should hire her: she’s a Twitter MACHINE. She’s absolutely dedicated to social media at all hours and occasions…and also advises on it at Penn Olson. She’s also shown that she can learn quickly – she’s only been on social media for less than a year!

Campaign highlight: Another unshakeable image is the exploding marshmallows promised by one of Stooffi’s many supporters if she didn’t get the position. I think her mobilisation of Twitter followers was one of the best, with 170+ of them adding a badge to their profile pictures!


She’s incredibly sweet but there’s more to Jonha than that – she puts social into social media and promotes herself with ease and efficiency.

Why you should hire her: Jonha’s a natural networker, with a whole string of happy clients and loyal followers. If you need to engage with your customers, she’s your girl.

Campaign highlight: 7 blog posts popped up in support of her campaign within 24 hours of her asking, from clients to friends to strangers.


When I think Gaufire, I think entrepreneur. Every time I’ve spoken to him, he’s suggested new ways to push the business agenda forward.

Why you should hire him: every company needs people to drive their new projects, seek out new opportunities and make the most of those opportunities.

Campaign highlight: Gaurav was the first entry I discovered using Google and stayed in the first few pages fairly consistently, which is not an easy task!


She’s been dubbed the enigma of the competition, but only in a good way – Alicia was the only person to use haikus and graphs with such devastating communication accuracy.

Why you should hire her: she’s a concise communicator, strong writer and uber creative. Her offbeat personality may not suit all companies BUT she would be perfect for some niche markets where others wouldn’t survive.

Campaign highlight: Convincing SCB to put her in the top 10 without ever showing a photo…how did she do it??


4 Comments so far
Leave a comment

Beautiful work. Thumbs up.

Looking forward to that Nasi Lemak – I’m purposely staying away from it until you arrive 🙂

Comment by Duane

Looks like I didn’t even need to write anything for you! 😉 Much to ask about the new position but it’s probably easier to wait til Singapore – you’re on for Nasi Lemak!

Comment by K

Congrats Katherine, seem like u’ve already made quite a name for yourself through this competition, this is the first time I’ve actually visited your blog and great stuff you have. keep up the good work ya 🙂

Comment by Gerald

Cheers Gerald! Following you on Twitter 🙂

Comment by K

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