the grass is greener on the internet


A Dorian Gray area
July 20, 2010, 9:35 pm
Filed under: Uncategorized

Once you realise that everything in an ad is carefully chosen, a lot of questions start coming up.

Today’s question goes out to Apple, for one of the iPad bus stop ads.

Like the rest of Apple’s ads, it’s simple and lets the product speak for itself. But this makes the choices of objects to show even more obvious.

So it got me wondering…out of all of the eBooks they could have shown, why did they pick Dorian Gray?

I won’t lie, one of my favourite authors (Oscar Wilde), and amazing language. Also a motion picture within the last year and getting wide distribution as a Penguin.

BUT…

  • it’s very dark/gothic
  • has anti Christian themes
  • has very critical reviews

Thoughts?

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