the grass is greener on the internet

Mazda keeps it simple on Facebook
April 26, 2010, 4:08 pm
Filed under: Uncategorized | Tags: , , ,

I think the conversation went something like this…

“Guys, we need a Facebook campaign. But don’t worry, I’ve got it!

What kind of people do we want to attract? Party people!

What do party people do on Facebook? Post photos!

So…let’s run a party photos competition on Facebook!

It’s going to be legen– wait for it… DARY!”

Mazda has developed an app for submitting any party photo you choose, and best one each day gets a prize. Easy to get involved and spread the word to all the other ‘party people’ you know.

I guess we get all tied up with brand engagement sometimes. But does this activity really promote our brand values? Then it just gets too hard for people to come up with a video to outline your 3 core values and second tier of 5 other brand wanks for the 20-28 age group in exactly 28 seconds. So nobody gets involved.

Here it’s just fun, free stuff and some zoom zoom. Simple.

Thanks Mazda for making it fun!

1 Comment so far
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Great find!

Comment by dave

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