the grass is greener on the internet


Microcelebrity, social media and the fight against anonymity
November 6, 2009, 11:02 am
Filed under: 1

Does social media give more self-expression, or just a bigger wave of noise to fight through? This preview of “The Fight for Significance in the Age of the Microcelebrity: Anonymity, Anonymous, Smart Mobs, Mad Mobs, Bot Mobs and the Great American Poets” argues that it makes it easier to be an individual but it’s also easier to be anonymous. Or…anony-me. [via I love marketing pocketbooks]

An interesting thought for brands who want to establish their own identity online.

I’m on the hunt for a new bag and after trawling hundreds online…there is hardly any expression of individuality. If I hadn’t heard of these brands before, I would come away from each flash-embedded site with only a vague idea of where they stand based on their pricing.

What does it take to stand out?

Do we have to go back to basics like Margiela? (See my last post…)

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