the grass is greener on the internet


Dortoir
October 26, 2009, 11:01 pm
Filed under: 1 | Tags: , ,

This ‘learning French’ thing has come in handy sooner than I’d thought.

An agency in Montreal called CARTEBLANCHE has a strange proposition. When faced with the problem of how to recruit interns, they came up with a big idea…

“Ce concept, une première mondiale selon une source bien informée, vise à offrir une chance unique à un artisan du milieu des communications de vivre à fond sa passion et acquérir une expérience professionnelle mémorable.

En effet, CARTEBLANCHE met à la disposition d’un pensionnaire, pour une durée de 30 jours, une chambre complètement aménagée située au deuxième étage de l’agence. Après la journée de travail, le pensionnaire a accès à l’étage qui, en plus de contenir des bureaux de travail, contient tout l’ameublement nécessaire afin de rendre confortable son séjour.”

For the anglophones, I think it goes something like this… (look Mum, no Babelfish!)

“The concept, a world first according to a well-informed source, aims to offer a unique chance for a craftsman of the milieu of communications of life ground to grow their passion and get a memorable professional experience.

Basically, CARTEBLANCHE will provide board for 30 days with a fully fitted room on the second floor of the agency. At the end of a hard day’s work, the intern can access the floor which, in addition to a work table, has all the furnishings required to make their stay comfortable.”

Not quite sold? Try this: “Live the euphoria of working in an agency 24 hours a day. Persons with cardiac issues need not apply.”

Some think it was inspired by the World’s Greatest Job campaign, others think it’s just a recruitment tactic with a difference. Is it just a way of ensuring that your interns always get to work on time? Or a way of finding interns who literally want to live, breathe and sleep advertising?

Certainly not everybody gets to write on their CV ‘has lived in an ad agency’.

Don’t know if we’ll be able to find out exactly who gets to live in ‘Le Dortoir’ butI’ll be watching out and itching to do those translations…

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1 Comment so far
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What a great idea! If only I could speak French!

Comment by Zac Martin




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