the grass is greener on the internet

Behold, the Blog Star!
April 6, 2009, 9:47 pm
Filed under: 1 | Tags: , , , , ,

Behold the Blog Star, for it cometh to guide the way to the birth of…err, well we’re not sure really.

When Financial Planning Australia first announced their ‘Blog Star’ competition, I wasn’t sure if they were kidding – but they weren’t.

As part of their ‘Make a Difference’ campaign they ran a competition to find a student (aka the Blog Star) to blog about what it’s like to be a financial planner, the latest in industry happenings and generally getting students to engage more with the organisation.

So the latest announcement is that the Blog Star has been selected – the anointed one is a guy called Kane Piper hailing from Wollongong. Thus far he’s done the careers fair circuits, a couple of interviews and…interviewed a mascot? (A pig called ‘Terrence Trotter’, whom if nothing else will clash with their brand colours horribly.)

Downside of using Gen Y: grammar. “Strewth! Has the economic crisis effected [sic] you?” Strewth indeed.

Apparently they also thought they could just chuck the poor guy into a whole list of social networking sites and he’d pick up attention immediately. So far…Facebook group‘s looking a little lonely and January 5th’s ‘Kane is ready to Twitter‘ message was a bit deceiving.

A little confused about the website’s name, which is iplan2 – after publicising under the ‘FPA Blog Star’ name it’s a big shift, and hopefully not an attempt to link with the iPod family (please please no). Do not confuse with – a slightly less slick website for personal organisation software.

I am half glad and half mortified that they also took out the domain

I feel bad about criticising the website so much when Kane’s just getting started, especially when he’s managed to inject some humour into what is usually a dry topic. If the polls are anything to go by he’s at least getting some decent traffic (not yet registered on Google page ranks though). Overall it is a slick production but still just doesn’t sit right for me.

Then again – to use that classic ad industry criticism – I’m not the target market.


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