the grass is greener on the internet


McCafe? You mean McCopy
March 24, 2009, 10:48 pm
Filed under: 1 | Tags: ,

Just an observation of AdLand politics…

Bendigo Bank did a kitschy ad a while back around the theme ‘Community’. Alone amongst all of the banks they’re able to work the fun factor, and quite well. In case you didn’t see it…

Hope you listened carefully, because it’ll sound familiar in one of the latest Maccas ads…

Either someone was very quick to build the warm and fuzzies out of a feel-good ad, or there’s an ad agency out there with a penchant for indie music and fat paychecks. (Wait, I just described every ad agency. Scratch that. Someone’s in love with Her Space Holiday.)

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