the grass is greener on the internet


On Brits and being good
March 22, 2009, 8:11 pm
Filed under: 1

Of all the major consumer markets it seems to be the Brits which are the most concerned about whether their products are good for the earth/society – or at least they’re ones getting bombarded with feel-good communications.

It’s in the British markets that companies are trialling Fair Trade goods – take Cadbury’s Dairy Milk block, for example.

See also the great new vid for Timberland UK which has an interesting perspective on giving to the environment.

Kinda funny because the UK seems to be one of the economies which is suffering the most.

Is it…

  • They like to be ‘good’ no matter how their budgets are going?
  • The recession just hasn’t hit hard enough yet (and some companies have just wasted a lot of money on a new campaign)?
  • Companies are trying to disprove the commercial benefits so they’re choosing the worst timing?
  • The UK is a good trial market for global ops?
  • Having a ‘feel good’ factor is uplifting in tough times?
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