the grass is greener on the internet


Politics or PR
February 9, 2009, 9:56 pm
Filed under: 1

One of the things I love about Obama is that he’s a great example of the power of PR.

Forget colour – a lot of the American presidency (or any other political race) comes down to whether you can form policies which hit just the right balance.

Communicating these policies is another hurdle.

Obama has managed to utilise the best of the channels available to him for maximum effectiveness, with perfect timing and manner. It has been a very clean performance so far.

But there are people in a better position to say this than I am, and they have done so here

Someone asked me recently what I thought Obama’s first slip-up will be. I replied that it would have to be a policy mistake; his PR is too good. Maybe it’s already happened, but we just haven’t heard about it…

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