the grass is greener on the internet


Save your sensible and something else…
November 23, 2008, 1:59 pm
Filed under: 1 | Tags: , , , , , ,

Was staring at that cute new Spring Valley ‘Save your sensible’ outdoor (something about being forgiven for waking up in a park with strange bruising) when I noticed the way their website is written.

Can’t find a pic but it looked a bit like this:

SAVEYOURSENSIBLE.COM

And quite a lot like this:

Subtle, yes?

You can tell me it’s a coincidence and that they just wanted a simple way to make a long website name clearer…

…but that is rarely the case in AdLand. Especially when the font is the same.

Subconscious cues to associate it with feeling good? I think so!

[Should have known I wouldn’t stay away long :P]

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