the grass is greener on the internet

The Sunday sum-up
October 26, 2008, 12:15 pm
Filed under: 1 | Tags: , , , , , ,

You can tell I’m procrasinating from writing essays when I come up with a Sunday sum-up…

The 2008 US presidential competition is probably the most internet-oriented election we’ve seen to date, and social media is playing a big part. And why just stick to inflammatory YouTube videos, keyword analysis from Wordle and blog sentiment graphs when you’ve got the GoodGuide app::

This shows you the contributions to both political sides by fast food chain employees.

This shows you the contributions to both political sides by fast food chain employees.

You can pull up any industry or company – I’m amused by this one. Although with rumours that Dunkin’ Donuts is owned by the defence industry I would have thought it would be further right… The finance industry is surprisingly centred, with media & entertainment to the left. Tobacco and pharmaceuticals to the right are pretty much a given but I wouldn’t have picked the overwhelming slant of the transportation industry.

Found this ppt via Servant of Chaos and I think there’s a lot to learn… (unfortunately WordPress won’t let me post it properly)

Stealing From The Information Architects

Steal the good stuff, change it into the best it can be and then pass it on. Next!

NYT has apparently reported reduced profits due to less advertising, looks like I might have to eat my words about the future of advertising. AdAge reports that the Russell 3000 Newspaper index is down 69%. But some online companies are having issues too – Amazon shares just took a plunge due to a revised profit forecast. So…when the recession is over, will advertisers come back to traditional media?

The blogosphere is practically in love with Seth Godin at the moment with the release of his book, but you don’t get to the top of the AdAge Power 150 for nothing… This post sums up for me what I’ve been trying to say a few times about all of the companies changing their logos::

Consumers aren’t marketers, they don’t get excited over logo changes.

They get excited over a better experience.

If a logo does not add value to your corporate identity, don’t change it.

That’s why one of the top branding agencies doesn’t have a logo.


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