the grass is greener on the internet

If you like Manolo Blahniks…and getting caught in the rain
October 3, 2008, 3:47 pm
Filed under: 1 | Tags: ,

Identify a need, find a new way of addressing it then own the market.

Fantastic example, found on notcot here.

The need:: finding fancy footwear for run-ins with the rain.

New way of addressing it:: creating an overshoe which allows the wearer to wear their favourite heels without damaging them.

Own the market:: making them distinctive with maps of fashion capitals Paris, NY and Tokyo imprinted in the soles.

2 Comments so far
Leave a comment

wow. looks awesome. this totally justifies the need for 700 dollar shoes! no more throw aways!


Comment by thetravellingwabbit

How cool are they? And if you’re walking in the snow and you get lost you can just look at your footprints…

Comment by katherineliew

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