the grass is greener on the internet


Blogger’s Digest for hump day

Lots of interesting bits and bytes to get you through hump day::

  1. Australian fashion brand Sportsgirl has stepped it up with their recent rebranding (which bears more than a passing resemblance to UK’s Topshop) which includes ‘more striking shopfronts’.
    Was then interested to see that rival Kookai took up the game by including a fan in their window display, magazine shoot style.
    What next? Pre-recorded fashion shows of the clothes on sale? Live animals?
  2. Confirming my earlier fears, churches are really taking a leaf out of business with recruitment targets. There’s a lot to learn from an industry where it’s all about ‘the faith’ in the brand, but the next thing you know they’ll be headhunting… Putting out classifieds for ‘believers wanted’… More here.
  3. The Australian newspaper’s Media section this week reported that ACP Magazines is having issues (so to speak). I can’t comment on their men’s offerings (Ralph and FHM amongst them) but there were accusations that Cleo and Cosmopolitan are repetitive and prey off each other’s market share. How long did it take them to realise that?
    However my B&T feed tells me that Cleo may soon have a ‘handbag-sized’ version, which will be a good move. Would still love to see more differentiation, and moving out of category… What about a Cleo or Cosmo store stocking the products which have been advertised in the latest issue? Selling physical sales display space and not just promotion space on a page?
  4. Pointing out what we already knew::
    – Thanks to Alexander Downer for pointing out that politicians make policies to get votes (but apparently only in America and not Australia…of COURSE)
    More proclaimers of the death of the ad campaign, notably from a branding agency and a mobile network. (Although…sure, build relationships with ‘consumers’, but how many relationships can they have, honestly?)
    – Brandchannel says: not creating waste in the first place is better than recycling. They call it ‘precycling’. I call it efficiency, but we won’t split hairs. Either way, it’s good for your company.
  5. And finally, for comic relief – Weebl’s interpretation of the truth about advertising.

Oh how I hate jobhunting.

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