the grass is greener on the internet

The push and pull
September 10, 2008, 11:27 am
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Cheers to Gordon for the heads up on FeedBlitz, I now have a newsletter which will deliver my latest ramblings to your inbox every Monday. So for those who can’t be RSSed, the subscription link in the right hand nav 🙂

I’m still trying to decide whether push content online is the answer or the destroyer of worlds.

I suppose in traditional marketing terms, push content is the sales line, the ‘we’re now entitled to send you information whenever we want so you won’t forget us’. Hail to the RSS aggregator and the Facebook mini-feed. In an environment with so much content competing for attention, it makes sense to get yours to be delivered to your target market without needing to attract their attention every time to get them to put effort in.

But there’s the problem – it doesn’t require their attention. So it won’t make any difference to them whatsoever. Besides the fact that with so many push services competing for attention, we go back to the original issue of how to get consumers interested.

As usual, it’s probably all execution; if you’re really getting them engaged and interested in what you have to say, they’ll listen whether you’re sending info out or if they have to come to you.


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