the grass is greener on the internet

No logo?
September 7, 2008, 8:45 pm
Filed under: 1 | Tags: , , ,

Just realised that branding industry veterans Wolff Olins do not in fact have a logo.

Interesting… It’s generally considered to be a significant factor in branding, though they state on their website that ‘it’s not just about putting logos everywhere’.

Extreme way to prove it?

True, the Wolff Olins name alone holds a lot of cred (and is very distinctive). However, I’m reading ‘Corporate Identity’ by Wally Olins and I think it is generally pinned as a design book…and here’s his firm taking a clear position about the significance of logos. (Then again, a lot of the logo designs associated with their work have been criticised a lot lately.)

They’ve shown on their ‘about’ page that they can show their name in many different ways, which might have a versatility message. (Visual pun with an anti-capitalism statement?) But does that confuse their identity? I wonder what they put on their business cards…

This matters so much for a branding agency…if they can’t brand themselves, why would anyone else want to use them?


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[…] why one of the top branding agencies doesn’t have a logo. Possibly related posts: (automatically generated)No TitleWhat’s wrong with marketing? #435 […]

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