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Thoughts on Nokia
August 30, 2008, 6:14 pm
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Doing a study of Nokia at the moment, just some random thoughts on what I’d like to see from the brand from a strategic point of view::

  • Honing on on those developing markets like Brazil and South Africa…creating the software to be able to engage properly with these markets as well as rolling out devices which are an all-in-one communication tool as well as being cost-appropriate.
  • The mobile phone industry reached maturity in about 2000, how about expanding technologies! Doesn’t have to be as radical as paper mills to electronics, but how about more Skype-enabled phones? (Or do I have to buy a tablet?) How about a phone that I can program to be a tv remote? (iRiver did it with an mp3 player, although mine never worked…) A phone that can double as a car unlocker?
    I don’t know, I think there’s far more capabilities that you could have to make a mobile phone a kind of electronic best friend… Just watch a couple of Bond movies, and instead of saying ‘wouldn’t that be cool’, say ‘I wonder if we can make that happen in real life applications?’
  • Forward integrate and take some control over distribution in selected locations. There’s a whole Nokia lifestyle thing they can work with, which would be particularly effective in parts of Europe where mobiles are an all-encompassing way of life. Nokia concept stores, stronger Nokia-Siemens networks where they’re not at the mercy of telecoms operators for distribution. Otherwise you’re putting half of the brand experience in the hands of someone else!

1 Comment so far
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ahhh. if only.
too many phone companies are obsessed with cramming laptop capabilities into a tiny candy bar.
give us something that makes our life a little more automated!

Comment by the wabbit

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