the grass is greener on the internet


Ping! The new communications idea
August 1, 2008, 1:18 am
Filed under: Uncategorized | Tags: , , ,

Well here’s a random thought::

The two things claimed to be the future of B2C communications are online advertising and PR. Now, combining the two is not a new phenomenon by any means. Advertorials in blogs and display ads tailored to your browsing habits are almost standard for the savvy webmonkey. But I’m waiting for something more.

As a seasoned blogger (hey, I was there when xanga was big the FIRST time) I’ve noticed that – depending on your blogging host and in the absence of promotion – the actual time of posting can play a huge part in traffic.

Let’s say you have a social blog which is of moderate interest to secondary school students in South East Asia. What can make your page come up on a search in priority to other social blogs of moderate interest to students in South East Asia?

Timing.

We want new, new, new, newer. The biggest moment for the Next Big Thing is actually often the moment they’re lauded as, well, the Next Big Thing. So blog searches will usually sort results first by relevance but then by date, most recent first. Oh, and good luck if your readers use RSS feeds – as a habit of the time-poor, are they really going to sort through every headline until they see yours?

What I’d be interested to see – any maybe it’s already been done – is research on who surfs what, when. Say you want to create the premier blog providing financial analysis to prominent businesspeople around the world. What time zone are they in? When do they have the opportunity to access the internet for a reasonable amount of time? And when are they utilising that time to look at your content as opposed to work, email or porn?

Based on that, when should you post to receive maximum coverage for minimum effort?

Definitely could do some interesting segmentation on this… if privacy laws allowed it…

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