the grass is greener on the internet

According to the Weekend Australian, Woolies has been recording excellent revenues these last couple of months, due in part to the $1 billion which has been spent on new store layouts over the last 6 months.

So when I had my first opportunity to visit the new Woolies store that opened up here a month ago, I decided to have a little game of ‘spot the difference’ to see what the big deal was.

These are just my impressions – if you’ve spotted something extra, give me a yell.

So what’s new?

As some of you know I was a little skeptical with the new designs, but I’d have to say congratulations to Hulsbosch for the new store layouts.

In short:

• ‘Fresher’ – less clutter
• Strategic presentation
• Products placed by thought process

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