the grass is greener on the internet


Woolworths: Spot the differences
March 2, 2009, 11:17 am
Filed under: 1 | Tags: , , , , , ,

According to the Weekend Australian, Woolies has been recording excellent revenues these last couple of months, due in part to the $1 billion which has been spent on new store layouts over the last 6 months.

So when I had my first opportunity to visit the new Woolies store that opened up here a month ago, I decided to have a little game of ‘spot the difference’ to see what the big deal was.

These are just my impressions – if you’ve spotted something extra, give me a yell.

So what’s new?

As some of you know I was a little skeptical with the new designs, but I’d have to say congratulations to Hulsbosch for the new store layouts.

In short:

  • ‘Fresher’ – less clutter
  • Strategic presentation
  • Products placed by thought process

Continue reading




Follow

Get every new post delivered to your Inbox.