how good you want to be

Katherine Liew::

Box? What box?

Not-so-evil marketer/lawyer in training.

Interested in branding strategy, promotions, design, CSR, current affairs, and innovation. Based in Australia, but has also lived in Singapore and the Czech Republic.

Whilst serving out the rest of my university degree, I am also an independent business development and marketing consultant. I mostly take client briefs over the phone/online, so if you’re looking for independent assistance with your marketing projects or a creative new business development strategy, email me:: katherine [dot] liew [at] gmail [dot] com. Have worked with health, communications and NFP.

I previously ran Brandcurve, an AdAge Power 150 blog. I also occasionally contribute to Evolving Choices, a corporate social responsibility (CSR) blog making CSR fun.

You’ll find me on LinkedIn and Twitter.

katherineliew the blog::

This is not how good I am, but how good I want to be. A reminder that if you want to be something, the best way is to keep looking up, keep stumbling along.

There only one rule on this blog:: challenge me. If there’s something you don’t agree with on this blog, make an argument against it. I’m writing to learn, not to be popular.

Mostly I blather on about whatever topic of the day amuses or inspires me.

The only promise I’ll make is that you will always find something a bit different.

I’m creeping up the ranks and am now 76th on Julian Cole’s

Have fun.

My RSS feed is here, or you can subscribe to my newsletter here.

Influences & Inspirations::

Ogilvy. Eating the Big Fish. Godin. Monocle. Olins. AIESEC. Coupland. Arden. McKinsey. The Black Swan. Brogan. Atwood. Zag. Gladwell. De Botton. TED. You.

Watch this space.