how good you want to be

Katherine.

Great find. I must admit I am one of the few advocates of the potential of Facebook ads. I think they can be great for brands when putting the right creative approach and targeting strategy together.

It’s just a shame Facebook rolls over for paid spam!

I think it’s a great campaign too – it’s interesting how Chuppa Chups seem to be able to create waves of buzz which almost take on a viral life of its own (kind of like Yo Yo’s).

.brett

I am going take the easy way out with this answer and speak generically what i have learnt from the activity i have been involved in.

Facebook ads work when they are reinforcing a campaign (like Chuppa Chups.

When a company is spending millions on a brand campaign, i believe Facebook is a good tool to increase recall – particularly seeing responses are usually rather low CPC provides value.

Video seems yo have a higher response rate – I believe this is because of the explosion of you tube in Oz and it still has some novelty value.

I too wouldn’t mind seeing some case studies on campaigns for small business’!