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Not just the Whopper Sacrifice, but a wider phenomenon apparently.
Is it that we all feel so much more connected, so much more popular, that we can just offend people?
Maybe it’s that social rules now make it much more acceptable to tell other people what you think of them. Maybe it’s because we’ve got so many online ‘friends’ who we don’t feel a connection to at all.
Whatever it is, you can see a lot more alienation… spam emails (and not just from marketers), the success of the Whopper Sacrifice campaign, subsequent deletions…oh, and this:

Who put that in there?
Is there so much pointless friending on Myspace that it’s actually becoming a problem for the site?
There is going to be a lot of re-evaluation on what the word ‘friend’ means.
Then again this would be weird…
“Howard added you as an acquaintance on Facebook. We need to confirm that you do not know Howard in order for you to be acquaintances on Facebook.”
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